Datum mark DATUM Book

About

A senior commercial reference point for construction SMEs.

Datum provides experienced business development support to established construction companies that need greater commercial structure, stronger opportunity management and someone accountable for keeping business development moving.

Senior-level thinking. Practical implementation. Ongoing ownership.

Why Datum exists

Business development often becomes everyone's responsibility — and nobody's priority.

In established construction SMEs, directors are often simultaneously managing projects, pricing work, dealing with clients, managing staff and solving operational problems. Business development gets fitted around everything else.

Quotations aren't followed up consistently. Previous clients go quiet. Frameworks and supplier registrations are missed. Consultant relationships aren't developed. Potential opportunities sit in inboxes. Commercial information is spread across spreadsheets, emails and people's heads.

Datum exists to give that activity clear ownership without requiring the business to immediately employ another full-time senior director.

Quotations
Clients
Frameworks
Consultants
Enquiries
Pipeline
Procurement
Follow-up

Construction focus

Built around how construction businesses actually win work.

Construction business development is different from generic B2B sales. Work is often won through relationships, reputation, routes to market and the credibility built through previous delivery.

existing relationships
repeat clients
consultants
architects
quantity surveyors
project managers
approved supplier lists
frameworks
procurement portals
referrals
tender opportunities
reputation and previous delivery

Good construction business development isn't about generating the most leads. It's about making sure the right opportunities are identified, developed and followed through.

Experience

Commercial experience from inside the business — not outside looking in.

Datum is led by someone with practical experience working at director level across business development, commercial strategy, tendering, client development and company growth.

The advice and systems Datum introduces are informed by actually having to win work, manage commercial priorities and operate inside SMEs — not simply advising them from outside.

01

Business Development Director experience within a multi-trade construction contractor

02

identifying and developing opportunities

03

pricing and tender involvement

04

PQQs and supplier onboarding

05

client and consultant relationships

06

commercial positioning

07

pipeline development

08

business strategy

09

previous Managing Director / founder experience

10

broader business development and marketing experience

How we work

Practical. Commercial. Accountable.

01

Ownership

Business development needs a named person responsible for keeping agreed actions moving.

02

Focus

Not every opportunity is worth pursuing. Time should be concentrated on clients, sectors and routes to work that fit the business.

03

Consistency

Relationships, quotations and opportunities are developed through regular activity rather than occasional bursts when workload drops.

04

Visibility

Directors should be able to see the pipeline, priorities, actions and progress without creating another management burden.

We don't just identify what should happen. Datum takes responsibility for progressing the agreed actions.

Fractional support

Close enough to own it. Flexible enough not to become another full-time overhead.

Datum works as an extension of the client's business, with an agreed level of ongoing resource and clear priorities.

The objective is to provide the commercial ownership expected from a senior business development role without necessarily requiring permanent employment or a permanent five-day resource.

The primary benefit is access to the appropriate level of senior commercial resource and ownership for the stage the business is currently at.

permanent employment
recruitment
employer NI
pension
holiday
equipment
a permanent five-day resource

Who we work with

For established contractors that can deliver — but need more structure around how work is won.

£2m-£20m

Typical turnover

10-100

Employees

Datum is particularly suited to businesses where directors are still carrying much of the responsibility for winning work but recognise that business development now needs consistent ownership.

Main contractors
Commercial refurbishment
Fit-out
Roofing
Joinery
Groundworks
Electrical
Mechanical
Flooring
Fire protection
Building services
Maintenance contractors

Next step

Let's look at how business development currently works in your business.

Book a 20-minute introductory call to discuss your current pipeline, routes to market and commercial priorities — and whether fractional business development support would be useful.